- Maintained exceptional profitability selling into key retail channels including minor independents, regional chains, and major mass merchants.
- Owned and “drove” a $100 million independent sales agency with over 20 employees, representing over 35 major manufacturers.
- Developed sales programs for numerous manufacturers that dramatically increased revenue, margins and market share.
- Strategically analyzed multiple channels and developed short and long term sales plans to better penetrate and control key channels.
- Generated increased profit by innovating new consumer brands, products and improved retail experiences.
- Used analysis to identify business and market opportunities and created intellectual properties to maximize those opportunities.
- Developed and managed promotional programs and events that stimulated sales and delivered measurable results.
1981-1991 Outdoor Sports Headquarters
Started in territory sales with what was at the time the largest distributor of shooting sports and fishing tackle products in the United States. Was soon promoted into sales management, and by the end of my employment there was the Fall Goods Merchandise Manager responsible for the acquisition of over $120 million in outdoor sporting products inventory.
1991-2004 Jones and Company, Inc.
Recruited by Jones and Company, a manufacturer representative agency, to learn the business and eventually buy the company. During my ownership, the agency’s roster of manufacturers grew exponentially to make Jones and Company one of the industry’s preeminent sales agencies. After 12 years of steady growth with a staff of 19 sales representatives and 3 home office staffers, the agency was sold to two key employees.
2005 – Retired at age 46
2007 – Bored with retirement.
Consulted for manufacturers, marketing groups and distribution companies. Successfully launched two small separate companies that imported product from Asia. One of the companies products were sold direct to the consumer and the other through two-step distribution. Both companies are still in business, profitable, and growing.