Happy Holidays from all of us at Envision! As we prepare to say goodbye to 2019, let’s take a moment to reflect on everything this year has brought us and look toward what the new year holds. Happy Holidays! We’ve come to the end of another year, and in the spirit of the season, we’d like to take this opportunity to reflect on the year gone by while wishing you all a happy holiday season. Thank you for choosing us to help you bring your product idea from mind to market. This season reminds us of 2 new Holiday gift...

As consumption increases, marketers have more opportunities to connect with customers, but using only generic, run-of-the-mill promotions simply won’t work anymore. If you launch a product and market it well, you’ll have an initial “aha!” moment with some of your audience. The rest of the crowd won’t immediately see it because they don’t know your product is the key to solving their problems. That, or they’re just generally indifferent. Consumers spend a lot of time online. Eleven hours a day, in fact. Research shows the average person spends the majority of their day listening, watching, reading or interacting with content....

In our previous e-newsletter, we spoke about Performing Market Validation, step 4 of our 8 Step Product to Market Guide. Today we want to talk a bit about step 5 of this guide – Confirm Manufacturability. Keep reading as we take you one step closer to bringing your product idea to market. Happy inventing! If you launch a product and market it well, you’ll have an initial “aha!” moment with some of your audience. The rest of the crowd won’t immediately see it because they don’t know your product is the key to solving their problems. That, or they’re just...

If you launch a product and market it well, you’ll have an initial “aha!” moment with some of your audience. The rest of the crowd won’t immediately see it because they don’t know your product is the key to solving their problems. That, or they’re just generally indifferent. It’s tough to break through the crowd’s buying habits as well, since most American consumers repeatedly buy the same 150 items that fill more than 85% of their needs. To get on your target customer’s radar, trying out some creative marketing techniques could be your best bet. Here are seven great ways...

Turns out, a high salary isn’t enough to attract or retain employees. In today’s competitive job market, companies have to go abovethat keeps people engaged, happy and productive. Here is what a recent survey conducted by Hibob showed… and beyond to create and maintain a work environment Now that you’ve thought about the ‘why’, established marketability, and learned how to avoid patent infringement, let’s talk about performing market validation. So, what is market validation? Let’s put it this way, any product idea you have will make no sense going to the market unless it resonates with your target audience. This...

Turns out, a high salary isn’t enough to attract or retain employees. In today’s competitive job market, companies have to go abovethat keeps people engaged, happy and productive. Here is what a recent survey conducted by Hibob showed… and beyond to create and maintain a work environment Turns out, a high salary isn’t enough to attract or retain employees. In today’s competitive job market, companies have to go above and beyond to create and maintain a work environment that keeps people engaged, happy and productive. A recent survey conducted by Hibob showed that 69% of job candidates will reconsider an...

Labor Day, celebrated every year on September 2, is dedicated to the social and economic achievements of the greatest workers in the world…the American worker. Each year, we celebrate and pay tribute to the contributions workers have made to the strength, prosperity, and well-being of our country. Our team here at Envision Product Development Group would like to take the time out to pay tribute and thank each and every person in the labor force for contributing to a growing vision, that is, the American dream… Labor Day was first celebrated in Oregon in 1887 but its roots are older...

There’s a lot of chatter about digital transformation. In fact, there have been several recently published articles  on Forbes on this very topic. People are often unclear about the difference between digital transformation and digital innovation (DI) and the benefit the latter brings to product development. Keep reading to learn more… There’s lots of chatter about digital transformation. In fact, there have been several recently published articles here on Forbes about the very topic. People are often unclear about the difference between digital transformation and digital innovation (DI) and the benefit the latter brings to product development. What Is Digital...

In May’s issue of our e-newsletter, we discussed the second of an 8 Step Product to Market Guide for inventors and entrepreneurs looking for some direction on where to begin. So, now that you’ve had some time to think about the ‘why’, and have begun to establish marketability, let’s talk about the next step! Read more as we discuss the third step of this guide and become one step closer to achieving your goals of launching your own product idea. Know your why? Check! Establish marketability? Check! Your next important step is to avoid patent infringement. Not being aware of...

Today’s consumers have high expectations. They have more access to information, a larger array of goods and services to choose from and greater skepticism about brand promises than ever before. No wonder so many research and design teams are struggling to keep up. To be successful in this ever-more demanding marketplace, brands must create new products that disrupt the status quo and not meet, but exceed, consumer expectations. What does it take to bring inspired products like this to market? You need to shift your mindset and fully integrate teams across the three traditionally distinct disciplines of design, engineering, and...