The Increasing Strategic Importance Of Design Patents

Design Patents are an important part of making your product a reality. With so many products out there, it’s important to protect your designs from use by your competitors.  Manufacturers generally understand the importance of utility patents and branding in protecting their creations from unfair competition and confusion of their customers. But the power of the design patent sometimes goes overlooked. While the United States Patent Office has issued over ten million numbered utility patents, it has not yet reached the one-million-mark on design patents. My suggestion to manufacturers: consider both for any new product because recent federal decisions may...

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Step 7 of 8: Fund Development Through Production

In our previous e-newsletter, we spoke about Creating a Business Plan and Pitch Deck, Step 6 of our 8 Step Product to Market Guide. Today we want to talk a bit about Step 7 of this guide – Funding Development through Production. Keep reading as we take you one step closer to bringing your product idea to market. Happy inventing! Before we go into Step 7 of our Product to Market Guide, it would be remiss of us not to acknowledge what is going on in the world right now as it relates to the dreaded and deadly coronavirus pandemic. ...

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7 Powerfully Effective Ways to Market a Product

Ever wondered about how to successfully market a product? Here are 7 of the most effective strategies… Pop quiz: After perhaps the most successful product marketing campaign in history, this company’s stock price skyrocketed from $9.08 to $16.23, a 78.7% increase. The campaign turbocharged sales 36% year-over-year. And the company grabbed 42% more market share. Ultimately, the company won a “Grand Effie” at the 39th Annual Effie Awards by unanimous decision. And today, this company keeps a tight stranglehold on its market-leading position. Figure out the company yet? Watch all 66 commercials from its historic campaign: Please embed this video...

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Step 6 of 8 Steps Product to Market Guide – Create a Business Plan and Pitch Deck

You’ve fallen in love with this amazing product idea and now it’s time to get others on board. The next step to bringing your product to the market is using a well-presented business plan and pitch deck to get potential clients and investors to fall in love with it too.  So you’ve fallen in love with this amazing product idea, but you’re still struggling to figure out how you can bring this product to life. We understand, so we’ve compiled a list of 8 steps to help you take your product from mind to market. In the first 5 steps,...

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How To Create A Product That Works

What are the secrets to creating intuitive, efficient, and adaptable products as a designer? What are the secrets to creating intuitive, efficient, and adaptable products as a designer? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world. Answer by Alex Hood, Head of Product, Asana, on Quora: This is the $100,000,000 question! There is a lifetime of building craft and product judgement that goes into creating an elegant solution. Here are a few thoughts: Understand the pain before jumping to a solution.  The worst products are solution...

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Happy New Year from all us here at Envision!

We at Envision wish all of our clients, partners, family and friends, a healthy, happy, and prosperous new year! Happy New Year! We are extremely thankful to have made it through another year and that is in part because of you and your incredible support. Without our clients, dedicated employees and referral partners, we  wouldn’t be able to do what we do, so for that we say thank you! We at Envision wish all of our clients, partners, family and friends, a healthy, happy, and prosperous new year!  Let’s all be reminded how fortunate we are in this day and...

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Reflecting on 2019: Challenges and Triumphs

Happy Holidays from all of us at Envision! As we prepare to say goodbye to 2019, let’s take a moment to reflect on everything this year has brought us and look toward what the new year holds. Happy Holidays! We’ve come to the end of another year, and in the spirit of the season, we’d like to take this opportunity to reflect on the year gone by while wishing you all a happy holiday season. Thank you for choosing us to help you bring your product idea from mind to market. This season reminds us of 2 new Holiday gift...

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Tips On Creating Engaging Experiences With Personalized Product Recommendations

As consumption increases, marketers have more opportunities to connect with customers, but using only generic, run-of-the-mill promotions simply won’t work anymore. If you launch a product and market it well, you’ll have an initial “aha!” moment with some of your audience. The rest of the crowd won’t immediately see it because they don’t know your product is the key to solving their problems. That, or they’re just generally indifferent. Consumers spend a lot of time online. Eleven hours a day, in fact. Research shows the average person spends the majority of their day listening, watching, reading or interacting with content....

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Step 5 of 8 Steps Product to Market Guide – Confirm Manufacturability

In our previous e-newsletter, we spoke about Performing Market Validation, step 4 of our 8 Step Product to Market Guide. Today we want to talk a bit about step 5 of this guide – Confirm Manufacturability. Keep reading as we take you one step closer to bringing your product idea to market. Happy inventing! If you launch a product and market it well, you’ll have an initial “aha!” moment with some of your audience. The rest of the crowd won’t immediately see it because they don’t know your product is the key to solving their problems. That, or they’re just...

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7 Marketing Tips To Create A Demand For Your New Product

If you launch a product and market it well, you’ll have an initial “aha!” moment with some of your audience. The rest of the crowd won’t immediately see it because they don’t know your product is the key to solving their problems. That, or they’re just generally indifferent. It’s tough to break through the crowd’s buying habits as well, since most American consumers repeatedly buy the same 150 items that fill more than 85% of their needs. To get on your target customer’s radar, trying out some creative marketing techniques could be your best bet. Here are seven great ways...

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