Step 5 of 8 Steps Product to Market Guide – Confirm Manufacturability

In our previous e-newsletter, we spoke about Performing Market Validation, step 4 of our 8 Step Product to Market Guide. Today we want to talk a bit about step 5 of this guide – Confirm Manufacturability. Keep reading as we take you one step closer to bringing your product idea to market. Happy inventing! If you launch a product and market it well, you’ll have an initial “aha!” moment with some of your audience. The rest of the crowd won’t immediately see it because they don’t know your product is the key to solving their problems. That, or they’re just...

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7 Marketing Tips To Create A Demand For Your New Product

If you launch a product and market it well, you’ll have an initial “aha!” moment with some of your audience. The rest of the crowd won’t immediately see it because they don’t know your product is the key to solving their problems. That, or they’re just generally indifferent. It’s tough to break through the crowd’s buying habits as well, since most American consumers repeatedly buy the same 150 items that fill more than 85% of their needs. To get on your target customer’s radar, trying out some creative marketing techniques could be your best bet. Here are seven great ways...

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Step 4 of 8 Steps Product to Market Guide – Perform Market Validation

Turns out, a high salary isn’t enough to attract or retain employees. In today’s competitive job market, companies have to go abovethat keeps people engaged, happy and productive. Here is what a recent survey conducted by Hibob showed… and beyond to create and maintain a work environment Now that you’ve thought about the ‘why’, established marketability, and learned how to avoid patent infringement, let’s talk about performing market validation. So, what is market validation? Let’s put it this way, any product idea you have will make no sense going to the market unless it resonates with your target audience. This...

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The Secrets To Keeping Employees Engaged And Productive

Turns out, a high salary isn’t enough to attract or retain employees. In today’s competitive job market, companies have to go abovethat keeps people engaged, happy and productive. Here is what a recent survey conducted by Hibob showed… and beyond to create and maintain a work environment Turns out, a high salary isn’t enough to attract or retain employees. In today’s competitive job market, companies have to go above and beyond to create and maintain a work environment that keeps people engaged, happy and productive. A recent survey conducted by Hibob showed that 69% of job candidates will reconsider an...

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Celebrating a product of the Industrial Revolution: Happy Labor Day!

Labor Day, celebrated every year on September 2, is dedicated to the social and economic achievements of the greatest workers in the world…the American worker. Each year, we celebrate and pay tribute to the contributions workers have made to the strength, prosperity, and well-being of our country. Our team here at Envision Product Development Group would like to take the time out to pay tribute and thank each and every person in the labor force for contributing to a growing vision, that is, the American dream… Labor Day was first celebrated in Oregon in 1887 but its roots are older...

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Seven Digitally Innovative Ways To Speed Up Product Development

There’s a lot of chatter about digital transformation. In fact, there have been several recently published articles  on Forbes on this very topic. People are often unclear about the difference between digital transformation and digital innovation (DI) and the benefit the latter brings to product development. Keep reading to learn more… There’s lots of chatter about digital transformation. In fact, there have been several recently published articles here on Forbes about the very topic. People are often unclear about the difference between digital transformation and digital innovation (DI) and the benefit the latter brings to product development. What Is Digital...

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Avoid Patent Infringement – Step 3 of 8 Step in our Product to Market Guide.

In May’s issue of our e-newsletter, we discussed the second of an 8 Step Product to Market Guide for inventors and entrepreneurs looking for some direction on where to begin. So, now that you’ve had some time to think about the ‘why’, and have begun to establish marketability, let’s talk about the next step! Read more as we discuss the third step of this guide and become one step closer to achieving your goals of launching your own product idea. Know your why? Check! Establish marketability? Check! Your next important step is to avoid patent infringement. Not being aware of...

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The Three Keys to Inspired Product Development

Today’s consumers have high expectations. They have more access to information, a larger array of goods and services to choose from and greater skepticism about brand promises than ever before. No wonder so many research and design teams are struggling to keep up. To be successful in this ever-more demanding marketplace, brands must create new products that disrupt the status quo and not meet, but exceed, consumer expectations. What does it take to bring inspired products like this to market? You need to shift your mindset and fully integrate teams across the three traditionally distinct disciplines of design, engineering, and...

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Achieving Product Milestones On Our Recent Expedition To China

Each milestone that goes into the design, innovation, and production of a new product takes attention to detail, awareness of time, and a sensible process. As each milestone is achieved, it brings development one step closer to delivering a marketable product created from the idea of an innovator or entrepreneur. Read more about our recent trip to China and how this expedition helped us hit milestones for several new products and uncovered some beautiful treasures. For every product we work on, each milestone requires different things — from meeting with an innovator or entrepreneur to overseeing mass production and shipping...

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Don’t Just Create An Innovative Product; Revolutionize Your Industry.

Many business owners look up to some of the greatest CEOs of our generation and dream of a day when they, too, can be the CEO of a company like Microsoft, Facebook, Tesla, Amazon, Netflix or Apple. Here is what most business owners fail to recognize when they want to achieve this status… Many business owners look up to some of the greatest CEOs of our generation and dream of a day when they, too, can be the CEO of a company like Microsoft, Facebook, Tesla, Amazon, Netflix or Apple. What they often fail to recognize, however, is what it...

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