Become an Inventor, Just Not a ‘High-Maintenance’ One

Companies want to work only with individuals who are professional and fair, and don’t waste their time. It doesn’t matter how fantastic or innovative your product is. They will run from you like the plague if you are difficult to work with. So, don’t be a nuisance. Instead, focus on making yourself desirable to work with. You will need all the tools in the toolbox — thankfully, there are many — to profit from your ingenuity. Companies don’t want to work (let alone partner) with high-maintenance inventors. And this advice is applicable, whether you’re an independent product developer attempting to...

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Establishing Marketability – Step 2 of 8 Step in our Product to Market Guide

In our previous e-newsletter, we discussed the first of an 8 Step Product to Market Guide for inventors and entrepreneurs looking for some direction on where to begin. Now that you’ve had some time to think about the ‘why’, read more as we discuss the second step of this guide and become one step closer to achieving your goals of launching your own product idea. So you have a product idea, great! You may have gotten to the point of knowing your ‘why’, even better! The next big step is to Establish Marketability. What does this mean? Well, it’s obvious;...

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Why Great Innovation Needs Great Marketing

  Innovation is a top priority for almost every organization. But to achieve success through innovation, companies must put as much energy and investment into marketing new offerings as they do in generating them. The role of marketing in some companies seems to have diminished in recent years, with the growth of artificial intelligence-driven algorithms and predictive analytics that offer up information, goods, and services to customers. The popularity of private label goods and products from companies like Brandless and others that seem to eschew marketing also seems to make the argument for less marketing, rather than more. But marketing...

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8 Step Product to Market Guide

  David Carson, Founder and Chief Executive Officer of Envision Product Development Group has spent many years in his passionate and relentless pursuit of bringing his clients ideas to life. In the 8 Step Product to Market Guide, David has shared what he has learned as a contract designer, and manufacturer of mass produced finished goods. Step 1 – Know your ‘WHY’ The first thing you should know is your WHY. Why? Because it drives you towards your success, and costs $0 to know it! Your idea has inspired you. It has led you to this guide in hopes you...

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8 Things You Need to Know Before Starting a Business

  Nothing can fully prepare you for starting your own business—but you can learn from others who’ve been there. We asked eight founders and advisors in The Oracles what they wish they’d known when they were starting out. Here’s what they said… Nothing can fully prepare you for starting your own business—but you can learn from others who’ve been there. We asked eight founders and Advisors in The Oracles what they wish they’d known when they were starting out. Here’s what they said. 1. Realize entrepreneurship is a marathon – Marla Beck The Nasdaq crashed one year after we started...

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How to Turn Your Product Idea Into a Fortune, Learning From Failures & Forging A Way Forward

There are a lot of success stories out there that talk about product launches and their ability to turn someone into a millionaire overnight. There are also a lot of stories that talk about failed product launches that resulted in financial ruin. Whichever way you choose to look at it, both outcomes offer valuable opportunities for learning and reducing risk along the journey to a successful venture…that is if you choose to listen, learn, and most importantly, PRACTICE what you learn. There are a lot of success stories out there that talk about product launches and their ability to turn...

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Every resource we used to plan and launch a $75k Kickstarter campaign

As partners in a firm that specializes in product launches, we regularly get calls from entrepreneurs and brand managers seeking help with their “revolutionary” products. After listening politely, we ask about the research supporting their claims. The classic response? “We haven’t done the research yet, but we know anecdotally that it works and is totally safe.” We’ve been fielding these calls for so long that we can often tell from one conversation whether the launch will succeed.

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Rapid Safe, Innovative Firearm Security System

Rapid Safe, Innovative Firearm Security System

When it comes to the topic of having a firearm in the home, implementing safety measures, especially if we have kids, is a must. It can be a bit of a balancing act when it comes to storing firearms in a safe place in the home, away from our children, while at the same time keeping it easily accessible in the event of an emergency. Envision Product Development Group LLC and Hornady Security brought you the Rapid Safe. Read more about this innovative firearm security system here…

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