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7 Marketing Tips To Create A Demand For Your New Product

If you launch a product and market it well, you’ll have an initial “aha!” moment with some of your audience. The rest of the crowd won’t immediately see it because they don’t know your product is the key to solving their problems. That, or they’re just generally indifferent. It’s tough to break through the crowd’s...

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The Secrets To Keeping Employees Engaged And Productive

Turns out, a high salary isn’t enough to attract or retain employees. In today’s competitive job market, companies have to go abovethat keeps people engaged, happy and productive. Here is what a recent survey conducted by Hibob showed… and beyond to create and maintain a work environment Turns out, a high salary isn’t enough to...

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Seven Digitally Innovative Ways To Speed Up Product Development

There’s a lot of chatter about digital transformation. In fact, there have been several recently published articles  on Forbes on this very topic. People are often unclear about the difference between digital transformation and digital innovation (DI) and the benefit the latter brings to product development. Keep reading to learn more… There’s lots of chatter...

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The Three Keys to Inspired Product Development

Today’s consumers have high expectations. They have more access to information, a larger array of goods and services to choose from and greater skepticism about brand promises than ever before. No wonder so many research and design teams are struggling to keep up. To be successful in this ever-more demanding marketplace, brands must create new...

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Achieving Product Milestones On Our Recent Expedition To China

Each milestone that goes into the design, innovation, and production of a new product takes attention to detail, awareness of time, and a sensible process. As each milestone is achieved, it brings development one step closer to delivering a marketable product created from the idea of an innovator or entrepreneur. Read more about our recent...