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Marketing is ever changing and today, selling the product has become more about the people and what a product will allow them to achieve in terms of bettering themselves or their image. When you see an advertisement on Instagram, make a mental note of the things you actually see. More likely than not, people, not...

Michael has 45 years’ experience in research and development with a background that includes working on the Apollo Space Program with NASA and designing the first commercial portable Braille printer – recognized worldwide as the “Romeo Brailler”. Get to know him better in this article… Mike (Michael) Romeo is without a doubt, the most experienced...

Under Armour has filed for two patents that will allow shoes to read a user’s blood pressure. Under Armour has already made a big push into “smart” clothing, but they took that focus up another notch earlier this week when they filed an official patent for a new shoe that can take the user’s blood...

In our previous e-newsletter, we spoke about Funding Development through Production, which was Step 7 of our 8 Step Product to Market Guide. Today, we bring this series to an end with the final step – the Product Launch. Happy inventing! We’re currently facing a global pandemic the likes of which we have not seen...

Design Patents are an important part of making your product a reality. With so many products out there, it’s important to protect your designs from use by your competitors.  Manufacturers generally understand the importance of utility patents and branding in protecting their creations from unfair competition and confusion of their customers. But the power of...

In our previous e-newsletter, we spoke about Creating a Business Plan and Pitch Deck, Step 6 of our 8 Step Product to Market Guide. Today we want to talk a bit about Step 7 of this guide – Funding Development through Production. Keep reading as we take you one step closer to bringing your product...

Ever wondered about how to successfully market a product? Here are 7 of the most effective strategies… Pop quiz: After perhaps the most successful product marketing campaign in history, this company’s stock price skyrocketed from $9.08 to $16.23, a 78.7% increase. The campaign turbocharged sales 36% year-over-year. And the company grabbed 42% more market share....

You’ve fallen in love with this amazing product idea and now it’s time to get others on board. The next step to bringing your product to the market is using a well-presented business plan and pitch deck to get potential clients and investors to fall in love with it too.  So you’ve fallen in love...

What are the secrets to creating intuitive, efficient, and adaptable products as a designer? What are the secrets to creating intuitive, efficient, and adaptable products as a designer? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world. Answer by Alex Hood, Head...

We at Envision wish all of our clients, partners, family and friends, a healthy, happy, and prosperous new year! Happy New Year! We are extremely thankful to have made it through another year and that is in part because of you and your incredible support. Without our clients, dedicated employees and referral partners, we  wouldn’t...