Category: <span>Product Development</span>

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Every resource we used to plan and launch a $75k Kickstarter campaign

As partners in a firm that specializes in product launches, we regularly get calls from entrepreneurs and brand managers seeking help with their “revolutionary” products. After listening politely, we ask about the research supporting their claims. The classic response? “We haven’t done the research yet, but we know anecdotally that it works and is totally safe.” We’ve been fielding these calls for so long that we can often tell from one conversation whether the launch will succeed.


From Idea to Product, Find the Perfect Match!

Roses are red, violets are blue, oh my it's Valentine's Day, is it time for a breakthrough? Has a great product idea been brewing in your head for a while? Great ideas deserve to go from idea to product and that requires choosing the perfect match. Read more about what it means to go “from mind to market” and how we might just be your perfect match this Valentine's Day!