Category: <span>Product Development</span>

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How to Turn Your Product Idea Into a Fortune, Learning From Failures & Forging A Way Forward

There are a lot of success stories out there that talk about product launches and their ability to turn someone into a millionaire overnight. There are also a lot of stories that talk about failed product launches that resulted in financial ruin. Whichever way you choose to look at it, both outcomes offer valuable opportunities for learning and reducing risk along the journey to a successful venture…that is if you choose to listen, learn, and most importantly, PRACTICE what you learn. There are a lot of success stories out there that talk about product launches and their ability to turn...

Every resource we used to plan and launch a $75k Kickstarter campaign

As partners in a firm that specializes in product launches, we regularly get calls from entrepreneurs and brand managers seeking help with their “revolutionary” products. After listening politely, we ask about the research supporting their claims. The classic response? “We haven’t done the research yet, but we know anecdotally that it works and is totally safe.” We’ve been fielding these calls for so long that we can often tell from one conversation whether the launch will succeed.

From Idea to Product, Find the Perfect Match!

Roses are red, violets are blue, oh my it's Valentine's Day, is it time for a breakthrough? Has a great product idea been brewing in your head for a while? Great ideas deserve to go from idea to product and that requires choosing the perfect match. Read more about what it means to go “from mind to market” and how we might just be your perfect match this Valentine's Day!

How Do You Know if You Have a Good Product Idea?

How Do You Know if You Have a Good Product Idea?

If you've had an idea for a product, at some point, you've probably wondered, "Is this idea any good?" It's a reasonable question! Unfortunately, it's also nearly impossible to answer. So, how do you know if you have a good product idea? Read more to find out…

Introducing the Evergreen Elf, Your Christmas Tree Water Monitor!

Introducing the Evergreen Elf, Your Christmas Tree Water Monitor!

Young and driven, that’s exactly what Garrett Smith is. This Rowan University graduate loves to get his hands dirty and create things. A free spirited travel enthusiast, Garrett can talk for hours about the things he loves, such as his career and flying. Learn more about our intrepid, witty COO here...

4 Ways to Avoid Launching a Dud Product

4 Ways to Avoid Launching a Dud Product

Want to ensure your product is poised for success? Follow these 4 rules to ensure you don’t end up with a garage full of product no one wants. Read more on how to avoid launching a dud product!