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Don’t Just Create An Innovative Product; Revolutionize Your Industry.

Many business owners look up to some of the greatest CEOs of our generation and dream of a day when they, too, can be the CEO of a company like Microsoft, Facebook, Tesla, Amazon, Netflix or Apple. Here is what most business owners fail to recognize when they want to achieve this status… Many business owners look up to some of the greatest CEOs of our generation and dream of a day when they, too, can be the CEO of a company like Microsoft, Facebook, Tesla, Amazon, Netflix or Apple. What they often fail to recognize, however, is what it...

A Time For Celebration: Happy 4th of July America!

The American Revolution brought forth a new nation with the promise of inherent,  ‘inalienable rights’. The United States Declaration of Independence, there are three examples of unalienable rights; ‘Life, Liberty and the Pursuit of Happiness’, a phrase which emphasizes individual liberty and economic entrepreneurship for every citizen. Without the brave men and women who have fought for this country, none of this would be possible. Keep reading for our tribute to them and more on how their efforts have helped to build this great nation we call home. It’s a time for celebration and reflection; a time for peace and...

Become an Inventor, Just Not a ‘High-Maintenance’ One

Companies want to work only with individuals who are professional and fair, and don’t waste their time. It doesn’t matter how fantastic or innovative your product is. They will run from you like the plague if you are difficult to work with. So, don’t be a nuisance. Instead, focus on making yourself desirable to work with. You will need all the tools in the toolbox — thankfully, there are many — to profit from your ingenuity. Companies don’t want to work (let alone partner) with high-maintenance inventors. And this advice is applicable, whether you’re an independent product developer attempting to...

Establishing Marketability – Step 2 of 8 Step in our Product to Market Guide

In our previous e-newsletter, we discussed the first of an 8 Step Product to Market Guide for inventors and entrepreneurs looking for some direction on where to begin. Now that you’ve had some time to think about the ‘why’, read more as we discuss the second step of this guide and become one step closer to achieving your goals of launching your own product idea. So you have a product idea, great! You may have gotten to the point of knowing your ‘why’, even better! The next big step is to Establish Marketability. What does this mean? Well, it’s obvious;...

Why Great Innovation Needs Great Marketing

  Innovation is a top priority for almost every organization. But to achieve success through innovation, companies must put as much energy and investment into marketing new offerings as they do in generating them. The role of marketing in some companies seems to have diminished in recent years, with the growth of artificial intelligence-driven algorithms and predictive analytics that offer up information, goods, and services to customers. The popularity of private label goods and products from companies like Brandless and others that seem to eschew marketing also seems to make the argument for less marketing, rather than more. But marketing...

8 Step Product to Market Guide

  David Carson, Founder and Chief Executive Officer of Envision Product Development Group has spent many years in his passionate and relentless pursuit of bringing his clients ideas to life. In the 8 Step Product to Market Guide, David has shared what he has learned as a contract designer, and manufacturer of mass produced finished goods. Step 1 – Know your ‘WHY’ The first thing you should know is your WHY. Why? Because it drives you towards your success, and costs $0 to know it! Your idea has inspired you. It has led you to this guide in hopes you...

8 Things You Need to Know Before Starting a Business

  Nothing can fully prepare you for starting your own business—but you can learn from others who’ve been there. We asked eight founders and advisors in The Oracles what they wish they’d known when they were starting out. Here’s what they said… Nothing can fully prepare you for starting your own business—but you can learn from others who’ve been there. We asked eight founders and Advisors in The Oracles what they wish they’d known when they were starting out. Here’s what they said. 1. Realize entrepreneurship is a marathon – Marla Beck The Nasdaq crashed one year after we started...