Marketing is ever changing and today, selling the product has become more about the people and what a product will allow them to achieve in terms of bettering themselves or their image. When you see an advertisement on Instagram, make a mental note of the things you actually see. More likely than not, people, not the product, are the central focus of the advertisement — people sitting around in casual yet fashionable clothing laughing in warm weather, people cooking easy-to-prepare meals from meal kit delivery services talking about how healthy they are and people wearing sleek headphones that perfectly coordinate...

Michael has 45 years’ experience in research and development with a background that includes working on the Apollo Space Program with NASA and designing the first commercial portable Braille printer – recognized worldwide as the “Romeo Brailler”. Get to know him better in this article… Mike (Michael) Romeo is without a doubt, the most experienced member of the Envision team. With an extensive background in R&D (Research and Development) and engineering, Mike’s portfolio is simply extraordinary. It’s quite the task to describe such an accomplished person within the confines of just one article, but we guarantee we’ll try our very...

Under Armour has filed for two patents that will allow shoes to read a user’s blood pressure. Under Armour has already made a big push into “smart” clothing, but they took that focus up another notch earlier this week when they filed an official patent for a new shoe that can take the user’s blood pressure during their workout and provide actionable data that will help them recover more quickly.  The patent, which was filed with the U.S Patent And Trademark Office on June 25th, describes two possible versions of the shoe, which was originally reported by the Baltimore Business...

In our previous e-newsletter, we spoke about Funding Development through Production, which was Step 7 of our 8 Step Product to Market Guide. Today, we bring this series to an end with the final step – the Product Launch. Happy inventing! We’re currently facing a global pandemic the likes of which we have not seen in over a century. We have all had to find ways to adapt to the situation and continue to maintain productivity and peace of mind. While our nation has made some drastic changes over the past few weeks to prevent the spread of the highly...

Design Patents are an important part of making your product a reality. With so many products out there, it’s important to protect your designs from use by your competitors.  Manufacturers generally understand the importance of utility patents and branding in protecting their creations from unfair competition and confusion of their customers. But the power of the design patent sometimes goes overlooked. While the United States Patent Office has issued over ten million numbered utility patents, it has not yet reached the one-million-mark on design patents. My suggestion to manufacturers: consider both for any new product because recent federal decisions may...

In our previous e-newsletter, we spoke about Creating a Business Plan and Pitch Deck, Step 6 of our 8 Step Product to Market Guide. Today we want to talk a bit about Step 7 of this guide – Funding Development through Production. Keep reading as we take you one step closer to bringing your product idea to market. Happy inventing! Before we go into Step 7 of our Product to Market Guide, it would be remiss of us not to acknowledge what is going on in the world right now as it relates to the dreaded and deadly coronavirus pandemic. ...

Ever wondered about how to successfully market a product? Here are 7 of the most effective strategies… Pop quiz: After perhaps the most successful product marketing campaign in history, this company’s stock price skyrocketed from $9.08 to $16.23, a 78.7% increase. The campaign turbocharged sales 36% year-over-year. And the company grabbed 42% more market share. Ultimately, the company won a “Grand Effie” at the 39th Annual Effie Awards by unanimous decision. And today, this company keeps a tight stranglehold on its market-leading position. Figure out the company yet? Watch all 66 commercials from its historic campaign: Please embed this video...

You’ve fallen in love with this amazing product idea and now it’s time to get others on board. The next step to bringing your product to the market is using a well-presented business plan and pitch deck to get potential clients and investors to fall in love with it too.  So you’ve fallen in love with this amazing product idea, but you’re still struggling to figure out how you can bring this product to life. We understand, so we’ve compiled a list of 8 steps to help you take your product from mind to market. In the first 5 steps,...

What are the secrets to creating intuitive, efficient, and adaptable products as a designer? What are the secrets to creating intuitive, efficient, and adaptable products as a designer? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world. Answer by Alex Hood, Head of Product, Asana, on Quora: This is the $100,000,000 question! There is a lifetime of building craft and product judgement that goes into creating an elegant solution. Here are a few thoughts: Understand the pain before jumping to a solution.  The worst products are solution...

We at Envision wish all of our clients, partners, family and friends, a healthy, happy, and prosperous new year! Happy New Year! We are extremely thankful to have made it through another year and that is in part because of you and your incredible support. Without our clients, dedicated employees and referral partners, we  wouldn’t be able to do what we do, so for that we say thank you! We at Envision wish all of our clients, partners, family and friends, a healthy, happy, and prosperous new year!  Let’s all be reminded how fortunate we are in this day and...